From autonomous ad pipelines to AI tools used daily by 100+ production team members - I design and build systems that replace manual workflows with scalable automation. Currently leading AI creative tooling at Sett.
Problem: Artists needed a fast, native tool for concept art that integrates AI editing without leaving their canvas. Built: A full macOS drawing app with AI-powered editing, layers, brushes, and a Procreate-inspired UI, designed in collaboration with the art team to fit real production workflows.
Problem: Converting video sequences to sprite sheets took artists hours of manual work per asset. Built: A production pipeline with AI-powered grid detection, chroma key, and multi-format export. Integrated into the team's existing workflow, reducing a multi-hour process to minutes.

Problem: Motion designers constantly context-switched between AE and external AI tools. Built: A 10-module AI extension embedded directly in After Effects: image expansion, upscaling, background removal, video generation, audio, and copywriting. Developed with the motion team to eliminate round-trips and keep artists in their native environment.
Problem: The creative team needed one unified interface for multiple GenAI capabilities instead of juggling separate tools. Built: A modular production platform for image generation, video processing, 3D modeling, and background removal, on Replicate API, deployed for daily use by the creative and production teams.
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20+ years from 3D animation to interactive ads to AI product engineering.
Today I architect autonomous AI pipelines that generate, animate, and ship creative assets end-to-end, replacing workflows that used to take days with minutes.
I think in systems, design in Figma, and ship in code.
Designed 45+ AI production tools for playable ad teams - owned end-to-end UX from research through shipped interfaces, adopted as daily tools by a 100+ person creative team. Led UX for an AI character animation system that reduced asset creation from 4 hours to 15 minutes. Designed 5 After Effects extensions and a native macOS drawing app with Procreate-inspired UI.
Designed clinical dashboards and patient-facing interfaces used across 4 hospital departments. Led UX for AI-powered patient engagement systems - user interviews with physicians and nurses, translating clinical needs into intuitive interfaces. Created 3D surgical planning visualizations with surgeons.
Led UX/UI design for AI-powered creative tools as sole designer on an 8-person product team. Designed automation interfaces that replaced manual creative workflows.
Designed B2B SaaS platform for employee engagement and training serving 10,000+ users. Built a comprehensive design system that reduced developer handoff friction by 40%.
Directed a team of 12+ designers, copywriters, and developers across interactive mobile ad campaigns for Fortune 500 clients. Created modular ad template systems that cut production time by 60%.
Designed and launched 500+ rich media campaigns for global agencies including WPP, Publicis, and Omnicom.
Created 3D animations, product visualizations, and motion graphics for broadcast and industrial clients.
I bring 20+ years of shipping creative products, deep GenAI production experience, and the rare ability to bridge design, engineering, and AI into systems that actually work.
@ilanzner