Leading marketing creative, character design and video production for a children's gaming platform - from the Magic Matters mobile game to the KaHuNuts web3-to-mobile NFT collection.
Overview
PlayBatch builds engaging mobile games for kids. As Senior Product Designer I owned the marketing creative pipeline end to end - art-directing characters and worlds, producing trailers and gameplay capture, and designing the brand and web presence across two flagship titles: the magic match-3 adventure Magic Matters, and the web3 collection KaHuNuts: Proof of Magic.
Magic Matters
Players brew spells and potions across the world of Plum - unlocking secret castle rooms as they progress. I art-directed the in-game UI, store screenshots, characters and key art that carry the magic from the listing into the game.
KaHuNuts · Web3
A web3-to-mobile play: 10,000 juju kahunuts merging the mobile and NFT ecosystems. I designed the full coconut-tiki character collection, the brand identity and the marketing site - built on Elrond and Unity, shipping to Google Play and the App Store.
The King
The Shaman
The Hunter
The Diver
The Site
A single-scroll marketing site to convert holders - mint flow, a hand-illustrated jungle roadmap, and the in-game utility holders unlock.
In Motion
Game trailers and gameplay capture for app-store listings and social campaigns - cut, animated and color-graded in-house, with the cast of characters that bring the world to life.
Tools & Craft
