Creative direction for interactive mobile rich-media advertising - leading a team of 12+ designers, copywriters and developers building playable, high-impact ad campaigns for Fortune 500 brands.
Overview
justAd (and glispa Create) turned mobile banners into playable, interactive experiences. As creative director I led a team of 12+ across concept, design, copy and build - and created a modular ad-template system that cut production time by 60% while scaling campaigns for global brands.
Showreel
A sweep through the rich-media work - expandables, playables, 3D and full-screen interstitials.
Interactive Ad Units
Playable, swipeable, tappable - each unit built from the modular system, then art-directed to match the brand and the campaign.
Campaign Reels
Brand reels and case videos - the engine that produced rich-media at scale.
Behind the Build
Animation, 3D and the production pipeline behind the units - After Effects, real-time 3D and a templating workflow.
Tools & Craft
